Saturday, October 27, 2012

IT Leads: Outsourced Telemarketing Assistance

Plenty of IT companies are toughing it out just to make sales. And for these IT companies which are sometimes under tight financial constraints, that task becomes even tougher. With limited resources and ability to apply enhanced marketing techniques, making a sale becomes practically not viable. Nevertheless, with the help of outsourced marketing services, that dilemma can now be helped. Numerous IT business entities have discovered their profits thanks to those services, and one of those with such capacity for sales is IT telemarketing lead generation. With a marketing tactic like this for your business, getting more prospects and clients for your IT company becomes quite a walk in the park.

Outsourced telemarketing services are desirable possible alternatives for most commercial entities, and not just the ones which do Information Technology. A few of these services are IT appointment setting and IT lead generation. Telemarketing firms with professional telemarketers are able to yield best-quality leads which could be utilized for a specific campaign, particularly yours. If IT appointment setting is also their asset, then you will perform well to have the said agency do both of these services. By combining these IT leads with your telemarketing campaign, you could attain great results and see sizable enhancements.
Telemarketers are very capable sales persons who are skilled in the technique of making a sale via the telephone. When it comes to promoting IT solutions, you can depend on them to carry out the job well. IT appointment setting is just another means for them to use their capacities and is one of the best techniques to take when performing business to business transactions. Although in the absence of quality IT leads to make calls to, then what's the point of having those capabilities if they got no idea on whom to contact to? IT lead generation can give several good-quality IT leads for usage and when it does, these telemarketers would be fast and begin calling. They struggle to look for prospects and clients that are interested within the market solutions which you offer and perform appointment setting. In doing so, they're able to attain pertinent data regarding some concerns which the prospect's firm might be having, ask queries on how they're handling with such issues and reply correctly whilst advertising your business and what it could do to alleviate such troubles. They also attest if the prospect has the capacity to purchase and if they really are in the industry and seeking for service. If after some time the prospect accord to a personal (or even by telephone) appointment, then this sign of genuine interest can result in a quality business deal both of you.
IT telemarketing programs like lead generation and appointment setting go successively to give you one of the best marketing means applied by most companies which also have outsourced services. With its sales capacity, telemarketing has been hailed as one of the finest marketing methodologies known to mankind, and is able to facilitate harassed business organizations in making more sales and looking for more prospects.

Electronic Program Guide - Convenience Is Key To Business Success

Gone are the days when one needs to buy a newspaper just to be well-informed of the different shows in his favorite channel. With the invention of the interactive electronic program guide or EPG, we can now enjoy quick updates about the TV stations that we love. What's more these updates can be directed to our mobiles, tablet PCs and social calendars on time.

This advancement is also beneficial to people whose business is to provide programs to all kinds of audiences. When your interactive electronic program guide is empowered, you can keep all your customers updated while keeping the sanity of your customer support team members intact. They need not answer the calls of your clients requesting for show schedules again and again. They would also be free from attending to complains about inefficient TV programming guide. This is because your company will be provided with menu filters that will make it easy for your customers to find and select the shows they are tracking. Thus, the extra time and efforts of your staff can be channeled into other profit-generating activities.

If you want to provide this feature to your clients or subscribers, here are some ideas which you must bear in mind. Firstly, electronic program guide can be interactive or non-interactive. The latter is simply a non-interactive menu that holds scheduling information provided by a cable or satellite TV provider. This is often shown in a specific channel. The interactive electronic program guide, on the other hand, allows audience to navigate scheduling information interactively. This means they can select or navigate shows by time, title station or genre. Keypads or keyboards would be used for the interactive navigation since these information are directed to your customers' mobile phones, tablet PCs and laptops. The centralized information provided here covers one to two week's time of program schedules.

Although this is provided in exchange for a fee, your customers will definitely take advantage of this. This is because it provides many benefits that will suit the busy lifestyle of today's generation of audience. It has changed the way people quickly find their preferred shows. Searching of shows by category and on-screen personalities is made possible by this software. If there is a new show in the schedule, they can learn about it through the detailed description that is provided with it. At times, there are pictures in picture functions which allows them to check on the schedule guide while watching a certain show. More so, your customers can take advantage of the recording of a number of shows that is played online.

In this modern-day and age, getting behind of what technology has to offer can mean lost sales for your company. With the interactive electronic program guide, you can engage more customers and soon boost the rate of your monthly sales. Providing new programs would not suffice if these additions cannot reach your target market. Be open to the use of this software that will make the life of your customers and business operations easy.

Banner Advertising - The Options

When it comes to banners there is a plethora of choices from digital banners that you see on most websites, probably this one too, to outdoor display banners.

For the purpose of this article I'm going to discuss the different options of physical advertising banners that are available on the market today.

Masts - A banner mast is generally constructed from steel and they are usually made to order, each mast can have one or two rectangle banners either side of the mast promoting your brand.

Post Mounted - The banners come with brackets and arms and are easily attachable to any existing lamp post, very similar to banner masts but obviously without the mast.

Wall Mounted - Again these are similar to the above two but are installed to walls rather than posts, the way that wall mounted banners have been designed means that they can be used for small or large banners and actually this kind of setup is suitable for banners up to 5 meters square.

Pop-up - These are brilliant for outdoor events like golf days or country shows, you simply unpack them from their carry case and the self-erecting design does the rest, this type of banner system is the only one on the market that can be erected in under 20 seconds, not bad for the impatient ones amongst us!

Portable Frames -This type of banner frame is generally made from Aluminium to reduce the weight so they can be easily transported and come in all sizes up to 9 metres wide and 1.5 metres tall, great for short term advertising on a large scale.

Permanent Frames - The permanent frames are made from sturdy steel frames and have varying types of bases from ground sleeves to base plates. They are designed to last and withstand all the outdoor elements; you tend to see this type of banner outside some of the larger supermarkets.

Cafe Barrier - These are everywhere these days, almost all cafe and bars that have an outdoor area will uses this form of advertising. The width of this banner is usually between 1 and 2 metres and several are generally used together to form a outdoor area separated from the public.

I'm sure there are many more types of banner that I've not covered in this article but these are by far the most popular, if you're still unsure of which type of frames or stand would be best for you, why not type in 'banner masts' in Google and I'm sure they'll be a list of suppliers that will be happy to help you through your decision.

A Banner History

Banners have been around for hundreds of years, even the word comes from the Latin word bandum - meaning a cloth from which a military standard or flag is made. They've been around so long that most western European countries have evolved the word into their language, for example the Portuguese word for a banner is bandeira.

So who uses them?

If you go back a few hundred years they were used to display a coat of arms and in the Christian church they were and still are used in processions. Back in the 1840's the trade unions started to use banners during the May Day parades and still do to this day.

In the age we live in now they are used by almost all sporting teams and their supporters and nearly every business that does some form of advertising.

If you think the about the last time you walked down a busy high street, you can probably remember seeing them, but there are hundreds of different types of banners, from ones attached to lampposts and walls to ones in shop windows, you'll be surprised if you start looking for them how many there actually are.

These days most external advertising ones are made from PVC so they can last longer without the colours fading in external weather conditions. But they can be made from almost any material, some from no material at all! If you look on most websites they will have advertising web banners on them either at the top, side or bottom of the page, in fact have a look at the page you're on now and you'll see at least one I'm sure.

One advancement in the types available is the new advertising light banners, they work by shining a light on buildings creating adverts, the evolution continues.

So why are outdoor banners so popular?

Well it's quite simple actually, if you think of the cost of other forms of advertising compared with the cost of a large banner, well, it's a lot cheaper, not only that but professional outdoor advertising banners can be used over and over again and last for years, which makes their return on investment extremely good, a no brainer if you will.

So what does the future hold?

Well as time has moved on, banners have evolved from cloth to PVC to digital and now to light, so one would have to say they're going to be around in some format for many years to come.

Feather Flags And Outdoor Events

Feather flags are one of the best ways to promote your brand at outdoor events or even better a great way to promote a prestigious event and associate your business with it.

You may remember this summer and the months leading up to it that Jessica Ennis was everywhere as she was the pin up girl for the Olympics. One company, I won't say which but I'm sure you'll remember, rolled out a country wide campaign using feather flags to almost all of their forecourts. The flags were branded with Jessica's image and the London 2012 Olympics without the petrol stations logo or name. I remember several times seeing them and thinking that the whole country is behind the GB team and had a heightened sense of patriotism. Now although the feather flags did not promote the company directly, the power of association was incredible. A stroke of marketing genius I think, associating a brand with a nations pride and all for the cost of a few hundred flags.

Other events like the Great North Run or the Great Manchester Run, use feather flags to directly promote their brand whilst providing information to the runners. Yet again I won't mention their name, but the prominent private health care sponsor places the flags every mile to indicate to the runners where they are in the race and on every flag they have their logo, another example of promoting your brand with an event. Speaking from experience I would also say that as a runner in these events, the mental image of the flags has been burnt into my memory, such was the agony and joy of reaching each milestone!

Now these are obviously large events that are out of the scope for most companies wishing to promote their brand, but the same principles apply to smaller sporting events. If you consider the cost of the flags, the number of people that attend sporting events and the reusability of them, they offer one of the best returns in investment in outdoor marketing. So why don't you use them for school sports days, market festivals and any other outdoor event you can think of.

If you think that they may be hard to put up or that there only suited to certain floor types then you'd be wrong, feather flags usually have either a spiked, concrete or weighted base and a slide on flag that enables them to be erected in seconds, so there really is no excuse.